In just six hours the New Year 2014 will hit the East Coast, and set a new beginning for all of us. While I’m sure that many of you have already set your top three professional and personal goals for 2014, I wanted to share with you just what worked for me in this past year.
You will also find the top three business articles and quotes which ignited the most interest from my LinkedIn contacts in December 2013. I hope you will find this helpful in your business or social project. So here you are:
My Top 3 Social Media Gems
- LinkedIn InMail
- LinkedIn Status Updates
In my business development and fundraising efforts, LinkedIn has been the most effective tool to find new leads, develop business partnerships and maintain an active business network.
The following two LinkedIn tools made it all happen:
InMail: If your goal is to connect with top contacts in your industry field, my tip is to go for the cream of the crop. You need to get decision makers’ attention. Don’t waste your time with managers who won’t be able to make a decision. Research CEOs and VPs in organizations you want to reach out to. Once you’ve done your thorough research using LinkedIn’s advanced search function, your next step is to connect them via InMail. A thoughtful InMail message to a target contact in the field you’re interested in will absolutely guarantee a positive response. As you receive your first responses, make sure to follow up with an email or phone call.
LinkedIn Status Updates: Be a thoughtful content navigator. Curating content saves time for your business contacts and brings them real useful resources. By sharing insightful articles, interesting business news and inspiring quotes, you make a soft connection with your contacts and your contacts’ connection. For example, my 45 updates in December pulled 6,948 views and 33 likes.
I received a number of comments from my connections of how much they appreciated the content I shared. And I hope you will be helpful to your contacts too. Big warning though – don’t abuse your content captain’s role. If you start sharing too many silly jokes, charades, or old recycled news, you will quickly become irrelevant. You might as well move back to Facebook. I usually push the ‘hide’ button so that I never see these updates.
Twitter: While Facebook did not produce many leads for me, Twitter has been very helpful in delivering a healthy stream of new leads. These two social media channels, however, are far lower on my list than LinkedIn.
My Top 3 Quotes Shared on LinkedIn in December 2013:
337 Views – “If you’re offered a seat on a rocket ship, don’t ask what seat! Just get on.” –Sheryl Sandberg
311 Views – “If you can’t be the poet, be the poem.” ~ David Carradine
287 Views – “If we’d asked the public what they wanted, they would have said, ‘faster horses.'” ~ Henry Ford
My Top 3 Articles Shared on LinkedIn in December 2013:
217 Views – “If You Want to Change, Don’t Read This,” by Tomas Chamorro-Premuzic, published in HBR
215 Views – “Get More Email Opens and Clicks Using Behavioral Targeting,” by Jon Miller
194 Views – “Why Self-Discipline Will Make You Unstoppable,” by Dan Kennedy
What do you think? Do you have similar results in your social media channels? I hope to learn from all of you in the coming year.
I wanted to finish this year with a quote from Frank Herbert, “One learns from books and example only that certain things can be done. Actual learning requires that you do those things.”
Happy New Year 2014 – And Let Us Do Great Things!