The Best Advertisement I’ve Ever Seen

Standard

When you look at all these sophisticated, huge budget ads on TV, you may think how in the world my small business can compete with these giants? I don’t have millions to spend on sassy  Super Bowl ads. I don’t have a video crew to follow me to the Mount Fuji. I just have my flip camera and a computer. Do I even have a chance?

Yes, you do. When I saw this video of people feeding hummingbirds from the palms of their hands, I was so captivated that I only noticed in the very end that this was actually a promotional video for Saltery Lodge in Alaska.

Clearly, the authors of this video used the most effective advertisement tool there is – original content with a human touch. Try to imitate this approach in your next video – find something truly unique in your area. It doesn’t have to be hummingbirds or Birds of Paradise, just find an angle that will resonate with your readers or clients.

Don’t be discouraged by your competition – find your own angle. Feed your own “hummingbird” ideas with your own creative juices.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s