How to Become Indispensable: Pour Your Soul Into Whatever You Do

Standard

 

Soul

“Use what talents you possess, the woods will be very silent if no birds sang there except those that sang best.”  Henry van Dyke

Times are tough. Hundreds of thousands of people lost their jobs in 2015. And it’s not just the oil and gas sector – HP, Microsoft, Caterpillar, Radioshack, JP Morgan have sent thousands people home. Last month analysts reported that this year IBM may lay off a record number in its workforce.

We all know there’s no permanency in the job market. There aren’t decades-long careers with large multi-national companies anymore. Career paths have become much more fluid.

“It’s a giant transformation that happened just in the last five or 10 years,” says Seth Godin, a bestselling author of Linchpin: Are You Indispensable? “As we have an economy that used to make money by leveraging a factory, a system, a process, to an economy now where the people who win are the ones who do stuff we didn’t expect and we didn’t ask for.”

What can help us to stay relevant? What skills can keep us afloat? How do we become indispensable?

“My super power is not being one thing, but many things,” says Annie Conn, Experience Designer at ThoughtWorks, in her insightful post My Path to a Fluid Career. “I am an example of the new fluid careerist. What’s a fluid career? It’s a way through life that leverages a collection of experiences, expertise, roles/titles and spans multiple industries. Fluid careerists navigate ambiguity and are nimble. We’re restlessly driven by curiosity, have a passionate need for excellence and aspire to self-awareness.”

What Annie says makes perfect sense to me – I know this from my own experience. When I graduated with a major in Chinese language and history back in 1993, I thought that I’d be working in an international organization working on China-related projects. Yet, my career took a completely non-linear path. I have worked in five countries in the hospitality business, government consulting, technology business development, non-profit program management and finally, non-profit fundraising.

What I’ve learned from all these life experiences is that to succeed today, you need to be flexible, continuously hone your skills, and discover new opportunities through creative thinking and entrepreneurial drive. Most of all, you should be prepared to embrace uncertainty, adapt to unusual circumstances and apply your skillset to the particular career in which you find yourself at any given time. Be a catalyst of new creative ideas and try to stay positive, because your success is in your attitude.

Quoting Godin, to be successful, you will need to become a “linchpin,” someone who can “invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.” Linchpins are the people who can work with “no rule book,” people who are happy to always make their best effort to transform even mundane tasks into something remarkable.

It all comes down to simple truth – pour your soul into whatever you do. Represent your nonprofit, start-up or business in such a way that the whole world knows that you own it.

Want to test if you’re indispensable? Lolly Dascal, President and CEO of Lead from Within, gives us a hint: “Remember, the people who go around saying they’re indispensable never really are. Being indispensable doesn’t come from ego but from what others think of you as you help them succeed.”

###
Andrey Gidaspov is a published author, creative fundraiser, and a passionate “dot connector.” He is passionate about connecting people and ideas, creating new social ventures and helping non-profits find new funding streams. 

Follow him on Twitter (@AndreyGidaspov) and check out his blog (www.gidaspov.com) for more useful tips on creativity, innovative marketing and fundraising.

 Check out Andrey’s latest e-book, Reignite Your Thinking: Kickstart Your Career By Using Brains, Intuition and Creativity

Don’t Throw Away Your Million Dollar Jackpot Ticket, or Why You Should Continue Writing on LinkedIn

Standard

Lotto

In July of 2011, Sharon Duncan bought a lottery ticket at a local store in Beebe, Arkansas. She thought the ticket had no chance of winning and tossed it into a trash bin right in the store.

Turned out it was a winner! Her neighbor Sharon Jones discovered the ticket in the trash bin, and knew exactly what she had found. Ms. Jones claimed the prize money…a million dollars!

That’s just luck, you say. But is it?

Consider another “lost ticket” story. In 1976, Ron Wayne, one of the three Apple co-founders, owned a 10 percent stake in the company. However, after just 12 days Wayne decided to quit and sold his shares for…$800! In his interview with Cult of Mac Wayne said, “They (Jobs and Wozniak) were whirlwinds — it was like having a tiger by the tail. If I had stayed with Apple I probably would have wound up the richest man in the cemetery.”

Indeed, he’d be a billionaire today.

How many of us give up too easily when our chances of success seem slim?

Take LinkedIn Pulse authors. There has been a wave of changes on LinkedIn lately, some of which have made authors frustrated. I agree that LinkedIn Pulse has become less dynamic, and its algorithms are promoting a lot of cookie cutter articles while not catching all the quality articles out there. I also agree that with the growing amount of spam on LinkedIn, we are less optimistic even about communicating with new contacts.

But should we just stop writing and move to another platform? Can writing ever be easy?

No, writing is more of a lottery than a predictable sport. Ask Jack London, Emily Dickinson or Ernest Hemingway. Did they stop trying? Should we just forget about our winning ticket?

“Can one individual’s social media activities, meaningful and honest or pointless, impact a multitude of other minds significantly?” asks Milos Djukic, one of the most original writers on LinkedIn.

Comparing social media writing with the famous Butterfly Effect, he argues that every one of us can make a difference. “You are one in a million, equally unique, unrepeatable and unpredictable. A single flap of a butterfly’s wings may provoke a new Renaissance… It is your global social impact,” says Djukic.

So write to make this impact. Write, but don’t preach. Write to create positive thinking. Write to inspire. Write to make sense. Write to transform yourself.

Ray Bradbury, the king of science fiction, once said, “And what, you ask, does writing teach us? First and foremost, it reminds us that we are alive and that it is a gift and a privilege, not a right.”

Or listen to the advice from Karthik Rajan, another successful LinkedIn blogger, who heard a perfect advice on writing from his mother – “Just share your experiences, trigger the reader’s curiosity and let the audience draw their own conclusions, respect them as individuals and they will in turn respect you.” And shared he did! Thanks to LinkedIn blogging, Karthik is now sharing his thoughts in his Huffington Post column. Not bad?

“It took me fifteen years to discover that I had no talent for writing, but I couldn’t give it up because by that time I was too famous.”
—Robert Benchley

But what should you do with all of your LinkedIn articles? What’s the ultimate goal?

For me personally, writing itself is a rewarding experience. Yet, when I started writing on LinkedIn back in May 2014, I had no idea that my 42 articles would help me find new business leads, meet inspiring social entrepreneurs and non-profits, and open many doors. Most importantly, I found a great diverse audience, fellow writers and readers, who constantly guide me and improve my writing one article at a time. Isn’t that a treasure?

There’s not one single goal in writing, because its ROI is more than just a monetary reward.

So instead of throwing your dream into a trash bin, think of compiling your articles into a non-fiction book.

This is advice that I got from Derek Sivers, a successful entrepreneur, musician and the bestselling author of Anything You Want. This book changed me. It inspired me so much that I wanted to speak with Derek and learn from him. So when I read on the book’s back cover that Derek’s “main act of public service is answering emails from strangers,” I emailed him asking whether I should write a non-fiction book based on the articles I wrote on LinkedIn. Here’s what he said:

“Yes! Absolutely. Share whatever you learned. We should all do that. It’s just the right thing to do.

Tell the tales the best you can.  Start by telling them to friends & strangers, before you write them down.  Watch feedback.

Don’t worry about it becoming an official book. First just start by making each experience into its own blog post like this: https://sivers.org/1idea.

Once the blog posts are well-received, look into making them a book.”

How about that? Want to know how to improve your LinkedIn articles before you venture into the book business?

Following Derek’s blog advice, begin by “presenting one little idea, something anyone can read in under two minutes, and shine a spotlight on it.” Watch for comments, and see if other social media channels pick up on your content.

Important – “don’t bury your brilliant idea on page 217”! “Stop the orchestra. Solo that motif. Repeat it. Let the other instruments build upon it.”

Once you’ve selected your top winners, you can plunge into the excitement of book writing. After all, you’ve got nothing to lose! Your own LinkedIn audience improved and approved your articles. And while you’re waiting to receive your first freshly minted book from a publishing house, hear out this advice on how you can actually get paid for what you write, by Jeff Haden, a ghostwriter, speaker, LinkedIn Influencer, and contributing editor for Inc. who authored over 50 non-fiction books.

But always remember your duty as a writer, which Theodora Goss said best: “If you’re a writer, your first duty, a duty you owe to yourself and your readers, and to your writing itself, is to become wonderful. To become the best writer you can possibly be.”

Isn’t that like winning the jackpot?

 

The Power of Authentic Email

Standard

Caves

Every day we write dozens and dozens of emails. Some are dull and boring. Others may be more engaging. On average, they all serve their purpose, and we’re fine with it – type, send, done, next!

Yet, if we only add a touch of personality to our communication, the results might surprise us. Here is an example of one authentic email message that created thousands of new customers, and over 20,000 citations on Google.

Derek Sivers, a successful entrepreneur, musician and the founder of CD Baby, an online distributor of independent music, which he built from scratch and sold for $22 million, shared how he made this happen in his bestselling book Anything You Want.

Sivers wrote how one day he decided to customize an automated email that went to every customer informing them that their CD had been shipped.

The message was standard and boring. Something like I get from Amazon all the time:

Thank you for shopping with us. You ordered XYZ product and 1 other item. We’ll send a confirmation when your items ship.

Sivers knew that this dull message did not match his company’s boutique customer-oriented image and his “personal mission to make people smile.”

In 20 minutes, “Your order has shipped today” transformed into:

Your CDs have been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.

A team of 50 employees inspected your CDs and polished them to make sure they were in the best possible condition before mailing.

Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CDs into the finest gold-lined box that money can buy.

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved ‘Bon Voyage!’ to your package, on its way to you, in our private CD Baby jet on this day, Sunday, December 11th.

I hope you had a wonderful time shopping at CD Baby.  We sure did.
Your picture is on our wall as “Customer of the Year”.  We’re all exhausted but can’t wait for you to come back to CDBABY.COM!!

Thank you once again,

Derek Sivers, President, CD Baby

Goofy? Yes? Memorable? Of course! Effective? 20,000 references say so.

Now, I’m not suggesting that you have to be funny tomorrow, or that you should never use your corporate speak!

But whether it’s your LinkedIn message, an email to your customer or a thank-you letter to your donor, the point is to take an extra step to own your message. Once you make it authentic, memorable, and creative – your reader will love you for it.

Insights on Demand: 3 Paths to Trigger Your “A-ha!” Moments

Standard

SAM_0059

“Business ideas are like those flying dragons in Avatar. First you have to find one, let it choose you, then be brave enough to ride it.” ― Ryan Lilly 

Call it an “a-ha” moment, Eureka! or an insight: everyone wants to be a little clairvoyant. Each of us has experienced one moment when suddenly out of nowhere we clearly had a solution in our minds.

Seeing future possibilities, making new discoveries, and experimenting with your ideas may open a whole new page in your life or the life of your organization. But how can you get more of these? Can you actually program these moments?

In his bestselling book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, Gary Klein, a renowned cognitive psychologist, shares his thoughts on how individuals, as well as organizations, can increase their chances of gaining useful insights.

Based on extensive research, Klein came up with his Triple Path Model. The model can help you discover more insights by identifying triggers, subsequent activities and outcomes.

Here’s how it works.

There are three insight paths defined by Klein:

1. Contradiction Path –> Finding an Inconsistency
2. Connection Path –> Spot an Implication
3. Creative Desperation –> Escape an Impasse

Let’s look at each of them and see what can be applied to our real life situations.

1. Contradiction Path


Apart from reading Sherlock Holmes or Agatha Christie, have you ever been in a situation when something felt not quite right? Be it a wrong pattern, strange financial report or missing data: you just can’t get it out of your mind. Klein provided a great example – Harry Markopolos, afinancial analyst who “sniffed” Bernie Madoff’s foul play well before the SEC. In fact, Markopolos’ suspicion started with that strange gut feeling – something’s wrong with that financial report!

Of course, spotting inconsistencies is not just about tracing the Madoffs and Enrons of this world. You can use this to help launch a new start-up or impactful program for your non-profit.

“If you’re part of a start-up,” writes Joel Gascoigne, CEO of Buffer, “I believe that your success might actually be defined by whether you are willing to be inconsistent…I think this also probably applies to a much wider context than startups: I think your success might be determined by how willing you are to be inconsistent.”

Klein’s suggestion is to “use the power of contradictions better.” Train yourself to trust your intuition and spot inconsistencies. Instead of dismissing confusion, contradictions and conflicts, give them some thoughts – “use them as springboards to insights…and employ the power of curiosity.” Your discovery may lead you to a breakthrough idea.

2. Connection, Coincidence or Curiosity


Whether it’s Isaac Newton’s infamous apple, Zuckerberg’s Facebook idea, or Charity: Water, the connection path is all about the missing links and swirling ideas. “The more swirl and turbulence, the greater the chance of discovery,” says Klein. It may lead to a billion-dollar start-up or the Nobel Prize. You choose.

Accidental discoveries are not magic at all. In fact, you have to “sit” on the problem for a while. Then a sudden trigger from a different industry or non-related field may lead to the “a-ha”. Back in 1988 when the work on sequencing and cloning green fluorescent protein (GFP) just started, Martin Chalfie, a Columbia University professor was working on DNA research. He was studying the nervous system of worms. On April 25, 1989, Chalfie decided to use his lunchtime productively – he attended a seminar on bioluminescent organisms organized by his department. Chalfie’s “a-ha” moment struck him when the speaker explained the ability of jellyfish to produce visible light. Then Chalfie suddenly realized that he could use GFP in his research. He could insert GFP into the transparent worms, shine ultraviolet light on it, and “look inside living organisms to watch their biological processes in action.” The rest is history – in 2008 Chalfie received the Nobel Prize.

Klein advises us to invest in increasing serendipitous experiences in our life so that we could spur the internal idea connection mechanism to a full extent. Think about it – whether you live in Beijing, Washington, DC or Prague, it’s in your power to try to meet with different kinds of people, engage in a variety of areas, learning all sort of new ideas. These experiences may become a “hive” to grow your big idea from. (And don’t forget to use your lunchtime hours creatively!)

Consider the story of Tillie O’Neal-Kyles, the founder of Every Woman Works. After her long career with AT&T, she managed her own business as an organizational and leadership consultant. However, there is more to life than business. O’Neal-Kyles wanted to help other people. Drawing from her own experience as a single mom, she wanted to help women “move from dependency to self-sufficiency.” She didn’t know how to begin.

And there was that call which changed everything. Yes, serendipity comes right on time. It was Lucy Hall, chief executive of Mary Hall Freedom House, one of the largest recovery centers for women and women with children in Atlanta. She was asking for help! Since that serendipitous moment, O’Neal-Kyles has helped over 1,400 women — from recovering substance abusers to those who have been homeless or sexually abused — learn life skills and get and keep jobs.

But remember, you can’t stand still – you have to nurture your idea, keep working on it. David Foster Wallace said it best: “Everything takes time. Bees have to move very fast to stay still.”

3. Creative Desperation



I like the name of the final trigger in Klein’s book – “creative desperation.” It seems that most writers and creative types are in a constant state of creative desperation. It’s that feeling when you’re trying to recall the name of that flower that you learned once when you were little while browsing Britannica. Now when you almost reached the top of Everest and see this exact flower, climbing the peak doesn’t make you happy anymore! Imagine this situation, but instead of the name of the flower, your idea is hatching.

Once we’re cornered, we usually begin to list our assumptions. Assumption one, assumption two, cross, cross, checkmark. Yet, the solution won’t come this way. A surprise or contradiction may help, writes Klein. In fact, he goes further by suggesting critical thinking, “a process of thinking that questions assumptions.” And when you’ve tried every avenue, you may decide to just pause right there.

Pause? While opinions about the value of incubation vary, research conducted by the Psychology Department at Texas A&M University showed that the idea incubation process increases our chances for insights.

In her example of 5-Step Technique for Producing Ideas Circa 1939 drawn from the book by James Young, Maria Popova refers to incubation as an “unconscious processing” stage where you should be making absolutely “no effort of a direct nature.” Allow your idea to hatch in the unconscious.

T.S. Eliot used it. Edison took naps. Poincaré went to a geological excursion to receive a mathematical discovery. Why not go for a jog or walk in the forest? (Shoveling might work if you’re in Washington, DC these days!)

Discover and Share: The World Needs Your Ideas Today

“Our insights transform us in several ways,” writes Klein. “They change how we understand, act, see, feel, and desire… Having an insight is an act of creation. Each insight is the creation of a new idea that didn’t exist before, often in opposition to defective ideas that formerly prevailed…The magic of insights stems from the force for noticing connections, coincidences, and curiosities; the force for detecting contradictions; and the force of creativity unleashed by desperation. That magic lives inside us, stirring restlessly.”

Naturally, you can find many other ways that you could draw out your ideas. The point is – no matter what idea search process you may choose, you should act on it today, because:

Your idea today can help your nonprofit to make a difference in your community.
Your idea today can inspire someone who needs it right now.
Your idea today can transform you.

“Never be afraid to do something new. Remember, amateurs built the Ark; professionals built the Titanic.” — Anonymous

Fundraising In Tough Times: How To Beat Your Mike Tyson

Standard
Challenger Evander Holyfield (R) knocks down WBA heavyweight champion Mike Tyson during the 6th round of their title fight November 9, 1996 in Las Vegas. Holyfield won the championship with an 11th round TKO. REUTERS/Gary Hershorn PP05060142  GMH/CMC Reuters / Picture supplied by Action Images *** Local Caption *** RBBORH1996110900001.jpg

(REUTERS/Gary Hershorn) 

You’ve been hit. Oil prices keep falling. What is it, $27 or lower today? The Dow Jones doubles one day and then slides down triple digits the next. You realize your corporate funding will shrink, and your donors will cringe at their investments and cut their donations in half this year.

Sometimes fundraising is like boxing.

Left hook: competition among non-profits for limited corporate resources keeps growing. And they might have a stronger case than you do.

Jab-jab: you’re understaffed – have paperwork, calls and meetings with donors.
You’re pulled in different directions – every program fights for survival – they all need you to raise funds for them, and only them!

What do you do? Get up and fundraise. Fight!

You’ve got to beat your Mike Tyson! Evan Holyender, a four-time world heavy weight champion who fought Tyson in 1996, noted in his interview, that throughout his life, he heard again and again, “you can’t beat Tyson.”

Well, Holyender actually managed to do just that. “If you notice in that fight, I am the one who engaged, I made it happen because if you give any sign that you’re caving into him or take a step back, he gets stronger, so I realized I wasn’t going to do that.”

Holyender didn’t cave in to challenges. He learned all he could about his opponent; he assessed and measured Tyson’s best moves. Most importantly, he engaged, probed new punches, led the fight, and won.

And you can too.

Here are the Top 10 focus areas that can help you win:

1. Energize Your Most Important Stakeholders to Create a Nimble Fundraising Roadmap: Get your Board, staff, partners and volunteers together to develop a comprehensive fundraising strategy. My opinion is that it shouldn’t be a rigid, super conservative scenario, but rather a nimble roadmap for the next 3-5 years.

Granted, there will be changes along the way, but unless there is a strategic pathway, sporadic efforts won’t bring maximal success. Inspire honest dialogue among your most important stakeholders with the aim of carving out sensible, realistic and accountable goals for your fundraising efforts. Everyone should own their fundraising role, and be accountable for concrete follow up steps.

2. Proudly Hold Your Banner: Come up with a Compelling Case Statement for Your Non-Profit: Develop a compelling case statement, a document highlighting the top reasons why donors should support your organization. This has to be a document that magnetizes your supporters and donors. If you have one already, perhaps it’s a good time to take a fresh look and see whether you need to update it.

To create your best case statement, learn from Making the Case, an all-time fundraising classic by Jerold Panas.

3. Observe, Measure, Modify, Apply: If you don’t evaluate your past year’s fundraising performance, figuring out ROI and measuring the value of your efforts, you might as well try to play Powerball – same chances of winning!

Go back to your outreach results and figure out the cost, the amount raised, and time invested in each effort. Was it worth it? Should you change something? Did you learn from your mistakes? Who can help you this time?

4. Mine Deep to Find Your Gold: Are you doing enough to identify new prospects? How closely do you look at donor segmentation? Did you identify specific actions to reach out to each donor segment? How about starting with the ones who gave your non-profit $100 or more for the past two years? Even though these individuals graciously supported your organization, it doesn’t mean that they don’t have other causes. You need to remind them of the importance of your mission. What about your own network? Do you leverage your business network to find true gems?

5. Zoom in on Your Best Bets: Major Donors and Foundations
According to GivingUSA’s 2015 report, in 2014, individuals accounted for the largest source of charitable giving at 72% of total giving! Foundations followed next at 15%, while bequests (8%), and corporations (5%) ended the list.

Moreover, the report stated that 98.4% of high net worth households give to charity. Most high net worth donors cite “giving back to the community” as a chief motivation for giving.

What does this tell us? We must direct our efforts to focus on major donors and foundations. These are the areas that may provide the best ROI even in times of crisis! Instead, what are we doing? Are we still trying to get corporations on board?

The main concern, especially from smaller non-profits, is lack of staff and experience in approaching major donors. It’s time to engage your best supporters – volunteers and Board members. These people should be able to open doors for you.

6. Don’t Hide in Your Digital Box: Call, Meet, Listen, Repeat: Remember – you’ve got to engage your donors. Yes, it’s so easy to send 100 emails and put a check mark in your plan.

But the world hasn’t changed much. Before Artificial Intelligence takes over your fundraising duties, learn to use ancient tools of human communication – meet your donors face to face, and build personal relationships. No fancy app can replace the human touch. So far.

Building relationships doesn’t mean finding the right moment to ask for funding. Rather, it should be a genuine path to learning more about your donors, and organically evolve into specific areas of interest.

7. Love Your Donors: A Timely Thank-You Goes a Long Way: In good times, did you thank your donors enough? Probably not. Well, in hard times, you have to double your efforts. Send your donors handwritten notes. Randomly call your donor list on set dates. Go and meet them in their offices and homes. Share your experience, and ask for advice.

If you haven’t yet established the habit of writing thank-you notes, perhaps you can learn from Jimmy Fallon? The NY Post has a nice story on him and the newly rediscovered art of thank-you cards!

8. When In Doubt, Innovate: Don’t Let Crisis Dictate Your Course:While you want to follow a balanced fundraising approach, you can’t neglect innovative approaches and dismiss risk-takers. What if there’s a fantastic idea that can bring new supporters to your non-profit, boost your mission and entice donors to give more? Shouldn’t you try it when it’s rough out there?

We all can learn from successful U.S. Navy commander Michael Abrashoff, the captain in charge of USS Benhold, a guided missile destroyer, who in 3 years transformed the low performing ship into one of the highest performing ships in the U.S. Navy. Here’s what he wrote about innovation in his bestselling book It’s Your Ship: Management Techniques from the Best Damn Ship in the Navy:

Organizations should reward risk-takers, even if they fall short once in a while. Let them know that promotions and glory go to innovators and pioneers, not to stand-patters who fear controversy and avoid trying to improve anything. To me, that’s the key to keeping an organization young, vital, growing, and successful. Stasis is death to any organization. Evolve or die: It’s the law of life. Rules that made sense when they were written may well be obsolete. Make them extinct, too.

9. Spearhead Your Direct Mail Outreach: Direct mail can deliver. According to Rebecca Gregory Segovia, EVP at Pursuant, for many non-profits “the direct mail channel often delivers between 60 and 80 percent of total revenue. The email channel provides between 5 and 15 percent. On average, direct mail response rates stand at 10 to 30 times that of email, and even higher when compared to online display.”

What does your direct mail data show you? Do you regularly track results? Do you personalize your appeals? Even though it’s only January – it’s time to think of your annual appeal letter. Start with evaluating your past letters – see what worked and what didn’t. Try not to repeat the same mistakes.

I really liked how fundraising experts from Bloomerang, a software company that provides donor management solutions to non-profits, identified questions you need to answer in your appeal, for both new and current donors:

New Donors:

  • Who are you?
  • What do you want?
  • Why should I trust you?
  • Why do you matter?
  • How do you relate to me?
  • What’s the rush?

Current Donors:

  • Who did you do with my prior gift?
  • Are you grateful?
  • What do you want now?
  • Do you have proof?
  • Again: Who are you?
  • What’s the rush?

Source: Bloomerang

And here’s a nice infographic for an annual appeal letter from Bloomerang:https://bloomerang.co/images/uploads/infographic-how-to-write-an-annual-fundraising-appeal-letter.png Of course, you can use these focused questions for all your donor appeals.

10. Online Fundraising: Surf and Fundraising

If you think that online fundraising isn’t a big deal, then you need a reality check. According to Network for Good’s research, which covers $233 million in online giving to 45,000 nonprofits, there was a 23% increase in online donations from 2013 to 2014.

Moreover, for a popular digital fundraising outreach, like GivingTuesday, the data show that mobile giving hiked up tremendously. Based on Blackbaud data, 17% of contributors who donated for GivingTuesday on December 1, 2015, did so on a mobile device, which is 13% higher than in 2014!

Most importantly, Network for Good report stated: “Online donors expect a connection—not simply a transaction—with the organization they support. The level of connection to an organization that a donor experiences online is directly tied to their likelihood of giving, giving more—and giving more often. Even small upgrades to the donor experience make a measurable difference in online giving.”

Here are two great resources for you to learn about various online fundraising tools:

Joseph Hogue, an investment analyst and crowdfunding expert, provided a fabulous ultimate list of crowdfunding and fundraising websites that you should explore today.

NonProfitTechForGood also came up with a list of 9 fundraising tools that your organization may consider using. Check SnapDonate or PromiseOrPay apps are a terrific way to energize your mobile and online fundraising. While some apps may have disappeared due to tight competition, others are still out there for your use.

Conclusion: Keep on Learning and Develop a Granite Chin

When you look back at this year in December, after you’ve put all these approaches and fundraising tools into practice, you’ll surely give a sigh of relief. Congratulations – you delivered even in bad times! Yet, if you stop there, you’ll lose your fight in 2017. So as the IBF super middleweight world champion Carl Froch advises, develop a granite chin.

“If you’ve got a granite chin, like I have, you’re immovable. It doesn’t matter how skilled you are, or how hard you train, if you aren’t tough enough, you won’t win. It’s the reason a lot of fighters who have success at the Olympics can’t replicate it when they go pro – they just aren’t tough enough.”

Now go out there and win! Good luck with your fundraising this year!

Simple Steps to Find Your Nonprofit “Zen”

Standard

ZeN
Zen?

No, I won’t waste your time offering yoga advice to relieve your non-profit challenges.

In fact, I’m not even talking about that Zen(禅 – meditation)!

Rather, I’ll share the secrets of what KaiZen can do for your non-profit.

But before I begin, let me ask you a question:

Do you think that the following would work at your non-profit?

  1. Discard conventional fixed ideas.
  2. Think of how to do it, not why it cannot be done.
  3. Do not make excuses. Start by questioning current practices.
  4. Do not seek perfection. Do it right away even if it will only achieve 50% the target.
  5. If you make a mistake, correct it right away.
  6. Throw wisdom at a problem, not money.
  7. Ask “WHY?” five times and seek root causes.
  8. Seek the wisdom of ten people rather than the knowledge of one.

What do you think? Can you subscribe at least to some of these points?

These are the guidelines of “kaizen”, (改善), the Japanese philosophy of continuous improvement that greatly influenced Japanese business and became a cornerstone for the success of industry leaders, like Toyota, Sony, and many others.

According to Masaaki Imai, the founder of Kaizen strategy and Kaizen Institute, kaizen is based on ancient Japanese tradition and philosophy that achieves harmony through gradual and continuous improvement.

Remarkably, kaizen demonstrates that big results are achieved through many small changes. At the same time, kaizen offers all employees the authority to make improvements, not just upper management. It leads to better efficiency and effectiveness in an organization.

It also challenges the traditional Western approach – “if it ain’t broke, don’t fix it” – suggesting that there’s always room for improvement. Kaizen calls for appreciation of everyone’s input in the life of an organization, and suggests active participation from all staff members.

Another significant differentiator of kaizen is that it values holistic process-oriented management, productivity and quality control improvement involving the whole organization. Quite simply, kaizen aims at improving the organizational culture through a stimulating and supportive environment.

Does it bring innovation? You bet. But a different kind – the one that flows like a river, which never stops. Masaaki Imai said it better:

“Kaizen is like a hotbed that nurtures small and ongoing changes, while innovation is like magma that appears in abrupt eruptions from time to time.”

In summary, kaizen is more of a mindset than anything else. And you can start putting it into practice straight away.

For example, next week you can start your day by doing these three simple things:

1) Ask yourself one question today and every day – right now what can I do to make my non-profit better?

2) See the problem – fix it

3) Repeat the process

Yes, these steps seem incredibly simple. Yet making them a habit is much more difficult than you think, especially if your organization has a long history.
Nonetheless, you can begin small by making simple changes and inspiring others to follow suit. Of course, if you want maximum results, you will need to convince your peers to invest their time and energy in learning the best ways to implement kaizen principles at your non-profit.

Or as Masaaki Imai put it, “You can’t do kaizen just once or twice and expect immediate results. You have to be in it for the long haul.”

Are you?

 

Tom Davidson, EverFi: “The Real Key to Success – Working Really Hard On Whatever Place You Are in Life”

Standard

tom and tien
Tien Wong, Tech 2000 Inc. interviews Tom Davidson, EverFi at ConnectPreneur 2015

How do you become an entrepreneur? What are the qualities which help a young person to be successful in this challenging, ever-changing environment?

People take many different paths. But sometimes inspiration comes from the person closest to you, like your mother.

“When I was a kid,” shared Tom Davidson, the founder of EverFi, at another super successful ConnectPreneur session, featuring top DC entrepreneurs and VC firms, “my mother used to take us places and when she’d see someone working hard, she’d pull the car over, and pointed to the person, whoever it was at the moment, someone cleaning the street really well, and explained to us that this is the real key to success – working really hard on whatever place you are in life.

“It wasn’t about the empathy, but rather the ultimate respect and importance of hard work,” explained Tom. “That really was the foundation and inspiration for me. My mother instilled these qualities in me.”

Apart from respecting the work, you need to actually do it, and a lot of it.

Davidson trained his persistence when he was just a senior at Bowdoin College, when he ran for the Maine House of Representatives. There was a lot of resistance along the way, but he eventually got elected in 1994, and served three terms. Perseverance helped Tom knock on more than 30,000 doors!

After that, Davidson thrived as an investment banker and venture capitalist, investing in early-stage tech companies in education and social media areas.

Yet real entrepreneurs never stop after their achievements; they always have a strong vision for the next big thing. Starting EverFi company in a small Georgetown apartment along with his co-founders, Jon Chapman and Ray Martinez in 2008, he and his team created one of the most successful tech companies in the DC area! The company addressed critical challenges facing the millennial generation through innovative technology.

In 2013 EverFi reached an incredible result – its learning platform was used in over 5,000 K-12 schools and over 500 colleges and universities. Thanks to synergies with top corporate partners and foundations, EverFi was able to certify over 6 million students in various critical areas, like financial literacy, and safer decision-making.

Davidson believes that his success with EverFi comes in part from understanding how to hire the best people to support your start-up. “Ultimately, success comes when you surround yourself with brilliant people who are smarter than you!” says Davidson.

Another quality which stood out for me was Davidson’s unbeatable spirit, belief in his idea and ability to hustle.

Back in 2010, the company was at a crossroads and badly needed money for development. He had maxed out his credit cards, and hadn’t made payroll in two months, but he had the opportunity to pitch his company to new investors. Davidson had to sleep on a hotel couch the night before his pitch. And pitch he did – on that meeting he raised $11M!

When asked whether the investors knew about his dire circumstances, Davidson proudly answers – “Heck no, I was wearing my best suit, and best smile!”

How exactly do you persuade potential investors?

“You show your best performance — you have to come up with something spectacular for your pitch,” believes Davidson.

One final piece of advice was to always work on improving your company. This is the essential part that Davidson attributes to the success of EverFi.

“Success is measured on a weekly basis. Are we a better company today than we were a week ago?”

And what about you and your organization? Are you more capable than a week ago?

###

Andrey Gidaspov is a published author, creative fundraiser, and a passionate “dot connector.” He is passionate about connecting people and ideas, creating new social ventures and helping non-profits find new funding streams.

Follow him on Twitter (@AndreyGidaspov) and check out his blog (www.gidaspov.com) for more useful tips on creativity, innovative marketing and fundraising.

Check out Andrey’s latest e-book, Reignite Your Thinking: Kickstart Your Career By Using Brains, Intuition and Creativity

Learn how you can raise money through LinkedIn for your start-up in my article – 7 Secrets of LinkedIn Fundraising for Your Startup

%d bloggers like this: